Web design is a big field. Simply put 'web design' could mean any number of things, as it encompasses a whole range of the specifics of website upkeep. Even so, it is one of the biggest parts of our lives in this new age of technology and the internet, and we may not even realize it. Let's get a solid foundation of knowledge on the basics of web design with the following web design tips.
There are a few categories in web design. However, the most general term for all the categories as a whole is user experience design.
User experience design is simply all the aspects of a piece of technology which the user interacts with. For a website, this is generally, though not limited to, the following:
Layout
- The appearance of each page, and where all the content is located. This can also include graphic design, ie. the color scheme, the design and placement of the site logo, etc.
User interface
- The way the user navigates the website. It is basically a control panel for the site, in the same way that the desktop is the control panel for a computer.
Information architecture
- How all the pages of content are organized. Including an archive in the design is part of the information architecture category, for instance.
Usability
- The general simplicity of the design and how easily it can be utilized by the user. Usability will often incorporate findability as well, which is how easily the user can search for and find information.
Search engine optimization
- This will often be a part of web design, though not always. It is a matter of simply optimizing a website for an attempt to get a high listing on search engines such as Google.
Web design is the most important part of running a website, as it makes up the entire experience that the user has with the website. Whether they love it or hate it is almost completely up to the quality of the design.
Unpopular websites are usually characterized by bad design. It may be too difficult to navigate the website, or the colour scheme might be unpleasant to look at. It could be that the information is too hard to find. All of these are factors when the user decides whether or not they want to spend time perusing a site.
It's therefore incredibly important for a site that intends to attract visitors to have a professional and high quality design. First impressions are the vital key to getting viewers to stay on the site for more than a few seconds.
That is what the purpose of web design is: to make the user enjoy the experience of being on the website, and thus being willing to spend some amount of time on it. When running a website, it all revolves around the user.
There is a lot of information to cover when it comes to this topic, but this will provide you with a good base of information to work from. From here, you can go deeper into web design and start to look at the intricacies of the profession.